In order to increase awareness of our services, we use Google AdWords adverts and use conversion tracking and the Google Tag Manager within the framework of this, for the purpose of personalised online advertising which is tailored to interests and location. The option of anonymising the IP address is by an internal setting in Google Tag Manager, which cannot be viewed in the source of this website.
Should you not wish this to take place, you can prevent the saving of the cookie which is necessary for this technology, for example via your browser settings. In such a case, your visit is not recorded under the user statistics. You also have the option of selecting the types of Google adverts and de-activating interest-based adverts on Google via the advertising settings.
Facebook Remarketing & Custom Audiences
Using the previously mentioned web beacons (FB Pixel), we tailor advertisements to you on the Facebook platform using the cookie data obtained from the use of our Service.
Custom Audience Pixel, a service of Facebook Inc., (1601 S. California Ave, Palo Alto, CA 94304, USA), is a small piece of Java script code which we have integrated into all of our websites. This piece of code provides a number of functions for the sending of application specific events and user defined data to Facebook. We use Custom Audience pixels in order to record information concerning the way in which visitors use our website. This pixel records and provides Facebook with information concerning the browser setting of the user, a hashed version of the Facebook ID and the URL which is being visited. Each Facebook user thus possesses a clear and device-independent Facebook ID, whereby it is possible to address the user via more than one device on the social network Facebook and to recognise him or her, so that we can target our visitors again for advertising purposes by means of Facebook adverts. After 90 days, the user information is deleted until the visitor accesses our website again. Therefore, no personal information is disclosed to Tech Circus in relation to the individual website visitors and we can only solicit website customer target groups once the target customer group has reached a critical mass in terms of numbers. Further information concerning Facebook and its private sphere settings above and beyond the details set out can be found in the Data Policy and the Terms of Service of Facebook Inc.
You can learn more about interest-based advertising from Facebook by visiting this page:�
To opt-out from Facebook’s interest-based ads follow these instructions from Facebook:�
Facebook adheres to the Self-Regulatory Principles for Online Behavioral Advertising established by the Digital Advertising Alliance. You can also opt-out from Facebook and other participating companies through the Digital Advertising Alliance in the USA�
http://www.aboutads.info/choices/, the Digital Advertising Alliance of Canada in Canada�
http://youradchoices.ca/ or the European Interactive Digital Advertising Alliance in Europe�
http://www.youronlinechoices.eu/, or opt-out using your mobile device settings.
For more information on the privacy practices of Facebook, please visit Facebook’s Data Policy:�
We also use Twitter ads for re-targeting in the same format as Facebook. Please visit: https://twitter.com/privacy?lang=en
Should you not wish to receive user-based advertising from Google, you can de-activate the display of adverts with the assistance of the advertising settings of Google. For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page:� http://www.google.com/intl/en/policies/privacy/