THE BAD CONFERENCE

Behaviour and Design
VIRTUAL EDITION: USA

15th September 2020

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About us

The World's Biggest Online Behaviour & Design Event

The BAD Conference will webcast some of the world’s leading UX Psychologists and Researchers direct to your home, to talk about implementation of Behavioural Psychology into User Research and Design. Our ambition is to create a dialogue within the User Experience community about Psychology, making the human the centre of the design process.

500+ ATTENDEES

BAD will digitally pull together hundreds of the world’s most senior UX specialists into a virtual conference; all working directly on creating user experiences for products. Geared towards user researchers, designers and strategists interested in UX psychology and behavioural design; this live webcast will offer awesome digital networking opportunities for all attendees!

9+ GUEST SPEAKERS

Following the successful blueprint of last year's content, The BAD Conference's will explore even more UX research methodologies! We will be showcasing the behavioural designs and techniques implemented to develop the type of digital products that we use every day from the likes of Youtube, Google, eBay and more.

LIKE-MINDED PEOPLE

This virtual conference is tailored for those working as Researches and Designers within user experience teams. No matter the size, if you are interested in understanding how to implement psychology into your user research and design, we want you to tune in. It’s as simple as that!

The Bad Conference is a proud supporter of diversity:

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Speakers

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Dr. Elizabeth Churchill

UX DIRECTOR, GOOGLE

Dr. Nick Fine

LEAD USER RESEARCHER

Dr. Susan Weinschenk

CHIEF BEHAVIOURAL SCIENTIST

Attendees

User Researchers UX Designers Product Designer UX Psychologist UX Consultant UI Designer Front End Developer Experience Designers Product Manager Research Manager Head of User Research Head of Experience Design Head of User Strategy Head of Design Head of Product Design Head of Product Head of Innovation
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Our Sponsors

Be part of an industry-leading experience.

From event launch, we are now accepting sponsorship to ensure that we can make this event a huge success. Partner with us to have your company tied to one of the biggest design networking events happening this year!
View all sponsors ->

Privacy Preference Center

Consent Management

Privacy Policy

Tech Circus Ltd
2 Leman Street
London E1 1FE

Contact: Luke@techcircus.co.uk

Effective Date: 05/11/2018

Tech Circus ("us", "we", or "our") operates thebadconference.com website (the "Service" or “website”).

At Tech Circus, we are committed to maintaining the trust and confidence of our visitors to our web sites. In particular, we want you to know that Tech Circus is not in the business of selling, renting or trading email lists or any other data we collect, with other companies and businesses for marketing purposes – unless with your explicit consent. Otherwise, that’s just not cool!

This policy sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Please read the following page carefully to understand our views and practices regarding your personal data and how we will treat it. We keep certain basic information when you visit our website and recognise the importance of keeping that information secure and letting you know what we will do with it.

This policy only applies to our site. If you leave our site via a link or otherwise, you will be subject to the policy of that website provider. We have no control over that policy or the terms of the website and you should check their policy before continuing to access the site. By using the Service, you agree to the collection and use of information in accordance with this policy.

Definitions of data collected

Personal Data

Personal Data means data about a living individual who can be identified from those data (or from those and other information either in our possession or likely to come into our possession). Personally identifiable information may include, but is not limited to:
• Email address
• First name and last name
• Cookies and Usage Data

We may use your Personal Data to contact you with newsletters, marketing or promotional materials and other information that may be of interest to you. You may opt out of receiving any, or all, of these communications from us by following the unsubscribe link or instructions provided in any email we send.

Usage Data

We may also collect information automatically on how the Service is accessed and used ("Usage Data"). This Usage Data may include information such as your computer's Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

Cookies

We use cookies and similar tracking technologies to track the activity on our Service and hold certain information.

Cookies are files with small amount of data which may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your device. Tracking technologies also used are beacons, tags, and scripts to collect and track information and to improve and analyse our Service.

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some of our Service.

Examples of Cookies we use and for what reasons, can be found in the ‘information on data collected’ section below.

Data Controller

Data Controller means a person who (either alone or jointly or in common with other persons) determines the purposes for which and the manner in which any personal data are, or are to be, processed.

For the purpose of this Privacy Policy, we are a Data Controller of your data.

Data Processor (or Service Providers)

Data Processor (or Service Provider) means any person (other than an employee of the Data Controller) who processes the data on behalf of the Data Controller.
We may use the services of various Service Providers in order to process your data more effectively.

Data Subject

Data Subject is any living individual who is the subject of Personal Data.

User

The User is the individual using our Service. The User corresponds to the Data Subject, who is the subject of Personal Data.

Service Providers

We may employ third party companies and individuals to facilitate our Service ("Service Providers"), to provide the Service on our behalf, to perform Service-related services or to assist us in analyzing how our Service is used.

These third parties have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.

Information on data collected

Tech Circus uses the collected data for various purposes:
• To provide and maintain our Service
• To notify you about changes to our Service
• To allow you to participate in interactive features of our Service when you choose to do so
• To provide customer support
• To gather analysis or valuable information so that we can improve our Service
• To monitor the usage of our Service
• To detect, prevent and address technical issues
• To provide you with news, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or enquired about unless you have opted not to receive such information
• To estimate our audience size and usage pattern;
• To store information about your preferences, and so allow us to customise our site according to your individual interests;
• To speed up your searches;
• To recognise you when you return to our site.
• To show you relevant ads through our Service Providers

For further details on these forms of data collection and to opt-out, please visit the tabs on the left hand side detailed 'Necessary', 'Advertising', 'Analytics' & 'Mailing List'.

Further information about your data

Transfer Of Data

Your information, including Personal Data, may be transferred to — and maintained on — computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from your jurisdiction.

If you are located outside United Kingdom and choose to provide information to us, please note that we transfer the data, including Personal Data, to United Kingdom and process it there.

Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.

Tech Circus will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and no transfer of your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of your data and other personal information.

Disclosure Of Data - Legal Requirements

Tech Circus may disclose your Personal Data in the good faith belief that such action is necessary to:
• To comply with a legal obligation
• To protect and defend the rights or property of Tech Circus
• To prevent or investigate possible wrongdoing in connection with the Service
• To protect the personal safety of users of the Service or the public
• To protect against legal liability

Security Of Data
The security of your data is important to us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security.

Links To Other Sites

Our Service may contain links to other sites that are not operated by us. If you click on a third party link, you will be directed to that third party's site. We strongly advise you to review the Privacy Policy of every site you visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

Children's Privacy
Our Service does not address anyone under the age of 18 ("Children").

We do not knowingly collect personally identifiable information from anyone under the age of 18. If you are a parent or guardian and you are aware that your Children has provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from children without verification of parental consent, we take steps to remove that information from our servers.
Payments

We may provide paid products and/or services within the Service. In that case, we use third-party services for payment processing (e.g. payment processors).

We will not store or collect your payment card details. That information is provided directly to our third-party payment processors whose use of your personal information is governed by their Privacy Policy. These payment processors adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, Mastercard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of payment information.

The payment processors we work with are:
• PayPal or Ticket Tailor
Their Privacy Policy can be viewed at� https://www.paypal.com/webapps/mpp/ua/privacy-full & https://www.tickettailor.com/privacy-policy/


Changes To This Privacy Policy
We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page.

We will let you know via email and/or a prominent notice on our Service, prior to the change becoming effective and update the "effective date" at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us
If you have any questions about this Privacy Policy, please contact us:
• By email: luke@techcircus.co.uk

Access to your personal information

You are entitled to view, amend, or delete the personal information that we hold. Email your request to our data protection officer Michael Kosminsky at Mike@techcircus.co.uk.

Necessary

Website cookies and beacons:

We use cookies or similar automatic data collection technologies as individuals interact with our Applications to collect certain information about their equipment, browsing actions and patterns, including:

• Details of your visits to our Applications, such as the date and time you access our Applications, length of time you spend on our Applications, websites you visited before or after our Applications, the resources and content that you access and use on the Applications.

• Information about your computer and internet connection, such as your IP Address, computer type, screen resolution, language, Internet browser type and version.

The information generated by the cookies about your use of our website, including your IP address, will be anonymized by use of the appropriate settings (“_anonymiselp()” function or equivalent) and transmitted to Google servers in the United States. For more information on how IP anonymization works please see:
https://support.google.com/analytics/answer/2763052
At any time, you have the right to raise an objection to the processing of your data for the purpose of such advertising. For this purpose, we will provide you at the head of this website with the opt out options of the respective services. Alternatively, you can prevent the setting of cookies in your browser settings:

Edge: https://answers.microsoft.com/en-us/insider/forum/insider_internet-insider_spartan-insiderplat_pc/how-to-view-and-manage-cookies-in-microsoft-edge/67b3a495-554e-4f1d-995e-93d0ea6882a6

Google Chrome: https://support.google.com/chrome/answer/95647

Internet Explorer: https://support.microsoft.com/en-us/help/278835/how-to-delete-cookie-files-in-internet-explorer

Mozilla Firefox: https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences

Safari: https://support.apple.com/en-us/HT201265

You may also prevent or stop the installation and storage of cookies by you browser settings by downloading and installing the free Opt-out Browser Add-on available at https://tools.google.com/dlpage/gaoptout?hl=en. However, if you select this setting you may be unable to access certain parts of our site. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you log on to our site.

For more information about cookies and how to disable them, see www.allaboutcookies.org.

Cookies Used

Required
Browser Cookies, Session Cookies, Persistent Cookies, Web Beacons, Social Media Buttons

Advertising

Google AdWords

In order to increase awareness of our services, we use Google AdWords adverts and use conversion tracking and the Google Tag Manager within the framework of this, for the purpose of personalised online advertising which is tailored to interests and location. The option of anonymising the IP address is by an internal setting in Google Tag Manager, which cannot be viewed in the source of this website.

The adverts are incorporated into websites of the Google advertising network in accordance with search queries. We have the option of combining our adverts with certain search terms. With the assistance of the cookie, we can display adverts based on the previous visits of a user to our website. When a user clicks on an advert, a cookie is set on the computer of the user by Google. Further information concerning the cookie technology which is used can also be found in the notices of Google relating to the website statistics and in the Google Privacy Policy. With the assistance of this technology, Google and we as the customer are informed that a user has clicked on an advert and was redirected to our websites. The information which is obtained during this process is only used for a statistical evaluation in order to optimise adverts. We do not receive any information which could personally identify users. The statistics provided to us by Google contain the total number of users who have clicked on one of our adverts and, if applicable, whether these were redirected to a page of our website which contains a conversion tag. On the basis of these statistics, we can find out which search terms led to the most clicks on our advert and which adverts lead to the user getting in touch via the contact form.

Should you not wish this to take place, you can prevent the saving of the cookie which is necessary for this technology, for example via your browser settings. In such a case, your visit is not recorded under the user statistics. You also have the option of selecting the types of Google adverts and de-activating interest-based adverts on Google via the advertising settings.

Alternatively, you can de-activate the use of cookies by third party providers by accessing the de-activation assistant of the network advertising initiative.

Facebook Remarketing & Custom Audiences

Using the previously mentioned web beacons (FB Pixel), we tailor advertisements to you on the Facebook platform using the cookie data obtained from the use of our Service.

Custom Audience Pixel, a service of Facebook Inc., (1601 S. California Ave, Palo Alto, CA 94304, USA), is a small piece of Java script code which we have integrated into all of our websites. This piece of code provides a number of functions for the sending of application specific events and user defined data to Facebook. We use Custom Audience pixels in order to record information concerning the way in which visitors use our website. This pixel records and provides Facebook with information concerning the browser setting of the user, a hashed version of the Facebook ID and the URL which is being visited. Each Facebook user thus possesses a clear and device-independent Facebook ID, whereby it is possible to address the user via more than one device on the social network Facebook and to recognise him or her, so that we can target our visitors again for advertising purposes by means of Facebook adverts. After 90 days, the user information is deleted until the visitor accesses our website again. Therefore, no personal information is disclosed to Tech Circus in relation to the individual website visitors and we can only solicit website customer target groups once the target customer group has reached a critical mass in terms of numbers. Further information concerning Facebook and its private sphere settings above and beyond the details set out can be found in the Data Policy and the Terms of Service of Facebook Inc.

You can learn more about interest-based advertising from Facebook by visiting this page:�

https://www.facebook.com/help/164968693837950
To opt-out from Facebook’s interest-based ads follow these instructions from Facebook:�

https://www.facebook.com/help/568137493302217
Facebook adheres to the Self-Regulatory Principles for Online Behavioral Advertising established by the Digital Advertising Alliance. You can also opt-out from Facebook and other participating companies through the Digital Advertising Alliance in the USA�

https://www.aboutads.info/choices/, the Digital Advertising Alliance of Canada in Canada�

https://youradchoices.ca/ or the European Interactive Digital Advertising Alliance in Europe�

https://www.youronlinechoices.eu/, or opt-out using your mobile device settings.

For more information on the privacy practices of Facebook, please visit Facebook’s Data Policy:�
https://www.facebook.com/privacy/explanation

We also use Twitter ads for re-targeting in the same format as Facebook. Please visit: https://twitter.com/privacy?lang=en

Should you not wish to receive user-based advertising from Google, you can de-activate the display of adverts with the assistance of the advertising settings of Google. For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page:� https://www.google.com/intl/en/policies/privacy/

Cookies Used

Required
Google Adwords, Google Remarketing, Facebook Custom Audiences, Facebook re-marketing, Twitter re-marketing

facebook.com

Opt Out
Custom Audiences, Re-marketing pixel

google.com

Opt Out
Google Ads, Google Re-marketing

Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the ‘cookie’ data collected to track and monitor the use of our Service. This data is shared with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network. On behalf of us, Google will use the information generated by the cookies for the purpose of evaluating the use of our website, compiling reports on website activity providing us with these reports for analytical purposes.
Google may transfer this information to third parties in case of a statutory obligation or if a third party processes data on behalf of Google. Under no circumstances, Google will combine or associate your IP address with other data stored at Google.

To inform, optimise and serve ads based on past visits to our website. it has implemented and uses display advertising, and we utilize Google Analytics to implement a specific feature called remarketing. Remarketing is a feature of Google’s AdWords that allows us to optimize the delivery of ad content specifically targeted to a visitor’s interests based upon previous interactions with our website. For more information about remarketing lists please visit: https://support.google.com/analytics/answer/2611268

Should you not wish to receive user-based advertising from Google, you can de-activate the display of adverts with the assistance of the advertising settings of Google. For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page:� https://www.google.com/intl/en/policies/privacy/

Cookies Used

Required
Google Analytics

google-analytics

Opt Out
Google Analytics

Other

As part of the registration process for our email marketing campaigns, we collect personal information. We use that information for a couple of reasons: to tell you about stuff you’ve asked us to tell you about; to contact you if we need to obtain or provide additional information; to check our records are right and to check every now and then that you’re happy and satisfied. We don't rent or trade email lists with other organisations and businesses.

We use a third-party provider, MailChimp, to deliver our mail campaigns. We gather statistics around email opening and clicks using industry standard technologies to help us monitor and improve our e-newsletter. For more information, please see MailChimp’s privacy notice.

We collect your email address when:

• you purchase a ticket (and opt-in with our ticket Service Provider ‘Eventbrite’)
• you subscribe to our mailing list

If at any time you would like to unsubscribe from receiving future emails, you can:

• Follow the instructions at the bottom of each email.
• Email luke@techcircus.co.uk.

and we will promptly remove you from ALL correspondence requested.

Cookies Used

Mailchimp