Dr. Elizabeth Churchill

UX Director, Google

Elizabeth Churchill is a Director of UX at Google, the Executive Vice President of the Association of Computing Machinery, a member of the ACM's CHI Academy, and an ACM Distinguished Scientist and Distinguished Speaker. With a background in psychology, Artificial Intelligence and Cognitive Science, she draws on social, computer, engineering and data sciences to create innovative end-user applications and services. She has built research teams at Google, eBay, Yahoo, PARC and FujiXerox. Elizabeth holds a PhD from the University of Cambridge and honorary doctorates from the University of Sussex and the University of Stockholm.

Dr. Nick Fine

Lead User Researcher

Nick is a lead user experience researcher and designer with 20-years experience in Digital, both agency and client side. He was awarded his PhD in Human Computer Interaction (HCI) in 2009 from Brunel University for his work on personalisation and also holds MSc HCI from University College London (2004) and BSc Psychology (1996) from Portsmouth University. Nick’s areas of expertise are scientific UX, behavioural design, personalisation, personality psychology, conversion rate optimisation, remote user testing and transformation through user experience.

Dr. Alexander Muir

CX & UX Research Leader

Alexander Muir PhD has been a senior design researcher at Microsoft - working on the Connected Car, HoloLens, MSN and the Microsoft Partner Network. As Principal CX/UX Researcher at John Lewis Ventures, he led “lean startup” research into a range of new propositions for John Lewis/Waitrose. Most recrntly he was a Principal UX Researcher at Skyscanner, conducting international customer research. Alexander has deep experience in supporting mental health, both in his own journey and in training as a counsellor and contemplative psychologist since the 1990s.

Dr. Susan Weinschenk

CEO and Chief Behavioural Scientist

Susan Weinschenk has a Ph.D. in Psychology and is the Chief Behavioral Scientist and the CEO at The Team W, Inc. She is a consultant to Fortune 1000 companies, start-ups, governments and non-profits. Dr. Weinschenk is the author of several books, including 100 Things Every Designer Needs to Know About People, 100 MORE Things Every Designer Needs to Know About People, and How to Get People to Do Stuff.

Dr. David Evans

Senior Manager of Customer Research, Microsoft

David Evans holds a Ph.D. in social psychology and is a Senior Manager of Customer Research at Microsoft. There he influences the design and brand strategy for Microsoft 365 and the Microsoft Graph. He teaches the psychology of UX at the University of Washington and is the author of a guide to behavioral design entitled Bottlenecks: Aligning UX Design with User Psychology published by Apress Media.

Genevieve Baijan

Principal User Researcher, Sainsburys

Genevieve Baijan holds a PhD in behavioral psychology & is a UX strategist & research specialist. She has spent over 10 years investigating peoples' needs and motivators and shaped research directions & strategy for agencies, government, corporate, education & consulting clients. Currently consulting at Sainsbury's, Genevieve applies her background in behavioural psychology, UX/CRO, analytics and research design, along with strong commercial acumen, stakeholder & project management skills to deliver great experiences.