Dr. Ricardo Prada

UX Director - Google

Dr. Luis Ricardo Prada directs broad, multidisciplinary teams of scientists and designers, adapting future technologies to human needs and capabilities. Ricardo holds degrees in engineering psychology and human factors and has worked in consumer electronics, VR/AR, web services, online ads, medical devices, operations, aerospace, machine learning, and ground transportation, including self-driving cars

Dr. David Travis

User Experience Strategist

Since 1986 David has worked in the fields of human factors, usability and user experience and he has published three books on UX (including “Think Like a UX Researcher” published in 2019). He is now a User Experience Strategist at Userfocus, a consultancy specialising in user experience. He is also an Associate Fellow of the British Psychological Society and a Chartered Psychologist. He has provided UX support to top brands like HP, Microsoft, Whirlpool, Orange, Skype, eBay and Yahoo!

Prof. Karen Cham

Professor - University Of Brighton

Professor Karen Cham has been at the forefront of user centred digital innovation for 25 years; clients inc. PlayStation, Diesel, ITV, Which?, Top Shop & EY. She is an internationally recognised thought leader in digital transformation and an expert in leveraging PET (persuasion, emotion & trust) in the UX towards behaviour change. She has worked with EEG for 10 years to develop cognitive UXD methodologies which guide valuable & ethical singularities in 5G IoT, AR/VR and AI applications.

Dr. Robert Youmans

UX Lead - YouTube

Dr. Robert J. Youmans is a UX manager at YouTube. Prior to joining Google, Rob was the Director of the Creative Design and User Experience laboratory at George Mason University (2011-2014), and an Assistant Professor of Applied Cognition at California State University, Northridge (2007-2011). Rob earned his Ph.D. in Cognitive Psychology with a doctoral minor in Industrial Design at the University of Illinois at Chicago (2007) for his research on links between physical prototyping and creative design.

Lisa Ortega

Founder / Research & UX Expert - Keep It Usable

Lisa is the founder of multi-award-winning UX agency and behavioural design specialists, Keep It Usable. She holds an MSc in Human Factors and Ergonomics and a BSc in Computing and Psychology, has appeared on tv and radio and contributed to several books. Her expertise in the Behavioural Sciences, research and evidence-based UX design, bring highly effective insights for her clients. Keep It Usable have conducted successful projects for the likes of Microsoft, Unilever, Vodafone, BBC, Skype, Roche, Phillips and many more.

Dr. Nick Fine

Lead User Researcher - at Greater London Authority

Nick is a lead user experience researcher and designer with 20-years experience in Digital, both agency and client side. He was awarded his PhD in Human Computer Interaction (HCI) in 2009 from Brunel University for his work on personalisation and also holds MSc HCI from University College London (2004) and BSc Psychology (1996) from Portsmouth University. Nick’s areas of expertise are scientific UX, behavioural design, personalisation, personality psychology, conversion rate optimisation, remote user testing and transformation through user experience.

Dr. Daniel G. Cabrero

User Experience Consultant - Personas Technology Ltd

Daniel is a user experience professional academically and intellectually educated in London and professionally seasoned through cross-cultural digital projects in the UK, US, India, South Africa and Namibia. Daniel advocates for a balance between User-Centred Design and Participatory Design to best elicit user requirements when working in ‘foreign land’. He holds a PhD in Human-Computer Interaction with specialisation on User-Created Personas -persona co-design with users- and is finishing a book for Springer – Personas across Cultures: The Next Billion Users.

Dr. Jon Dodd

CEO - Bunnyfoot

Jon is the CEO and Co-founder of Bunny Foot, one of the U.K.'s most reputable User Experience agencies. Jon holds a PhD in Visual and Computational Neuroscience from Oxford University and is the author of books such as "The Psychological and Visual Basis of Customer Decision Making"

David Hawdale

Experience Designer

David is an Experience Designer, and is motivated by the use of experiments and data to drive outcomes, and how behavioural science can help us make better digital products and services for people and business. He has degrees in Experimental Psychology and Cognitive Science. Most recently David has worked with Reliance Jio, Standard Life, Barclays, Manchester United, Daily Telegraph, Ladbrokes, Westminster City Council and The Times in various roles including Product, Innovation and UX.