Dr. Elizabeth Churchill

UX Director, Google

Elizabeth Churchill is a Director of UX at Google, the Executive Vice President of the Association of Computing Machinery, a member of the ACM's CHI Academy, and an ACM Distinguished Scientist and Distinguished Speaker. With a background in psychology, Artificial Intelligence and Cognitive Science, she draws on social, computer, engineering and data sciences to create innovative end-user applications and services. She has built research teams at Google, eBay, Yahoo, PARC and FujiXerox. Elizabeth holds a PhD from the University of Cambridge and honorary doctorates from the University of Sussex and the University of Stockholm.

Dr. Nick Fine

Lead User Researcher

Nick is a lead user experience researcher and designer with 20-years experience in Digital, both agency and client side. He was awarded his PhD in Human Computer Interaction (HCI) in 2009 from Brunel University for his work on personalisation and also holds MSc HCI from University College London (2004) and BSc Psychology (1996) from Portsmouth University. Nick’s areas of expertise are scientific UX, behavioural design, personalisation, personality psychology, conversion rate optimisation, remote user testing and transformation through user experience.

Joe Leech

Product Strategy & UX Consultant

Joe helps big organisations and start ups do the right things in the right order for the right reasons in the right way. A recovering neuroscientist, then a spell as a elementary school teacher, Joe started his UX & product career 14 years ago. He has worked with big organisations like MoMa, Raspberry Pi, AO.com, Disney, eBay and Marriott as well as helping to supercharge high growth businesses and startup. He is also a director and shareholder for small portfolio of startups, as well as author of the book 'Psychology for Designers'.

Dr. Alexander Muir

CX & UX Research Leader

Alexander Muir PhD has been a senior design researcher at Microsoft - working on the Connected Car, HoloLens, MSN and the Microsoft Partner Network. As Principal CX/UX Researcher at John Lewis Ventures, he led “lean startup” research into a range of new propositions for John Lewis/Waitrose. Most recrntly he was a Principal UX Researcher at Skyscanner, conducting international customer research. Alexander has deep experience in supporting mental health, both in his own journey and in training as a counsellor and contemplative psychologist since the 1990s.

Dr. Susan Weinschenk

CEO and Chief Behavioural Scientist

Susan Weinschenk has a Ph.D. in Psychology and is the Chief Behavioral Scientist and the CEO at The Team W, Inc. She is a consultant to Fortune 1000 companies, start-ups, governments and non-profits. Dr. Weinschenk is the author of several books, including 100 Things Every Designer Needs to Know About People, 100 MORE Things Every Designer Needs to Know About People, and How to Get People to Do Stuff.

Dr. David Evans

Senior Manager of Customer Research, Microsoft

David Evans holds a Ph.D. in social psychology and is a Senior Manager of Customer Research at Microsoft. There he influences the design and brand strategy for Microsoft 365 and the Microsoft Graph. He teaches the psychology of UX at the University of Washington and is the author of a guide to behavioral design entitled Bottlenecks: Aligning UX Design with User Psychology published by Apress Media.

Genevieve Baijan

Principal User Researcher, Sainsburys

Genevieve Baijan holds a PhD in behavioral psychology & is a UX strategist & research specialist. She has spent over 10 years investigating peoples' needs and motivators and shaped research directions & strategy for agencies, government, corporate, education & consulting clients. Currently consulting at Sainsbury's, Genevieve applies her background in behavioural psychology, UX/CRO, analytics and research design, along with strong commercial acumen, stakeholder & project management skills to deliver great experiences.

Dr. Guido Beier

Founder & Managing Director, DE3P (also Deutsche Telekom)

Guido grew up in East Germany, where he worked as a steelworker and cook. After the fall of the iron curtain, he studied physics, philosophy and psychology. He began his career as a business psychologist in the research department of Daimler, and earned his PhD on the subject of control beliefs in the use of technology. After teaching applied Psychology at Humboldt University Berlin and Leipzig University Guido joined the design department of Deutsche Telekom. During his function as responsible for customer research, Deutsche Telekom was awarded with 162 design prizes. Since October 2017 Guido works in the HR Digital & Innovation team of Deutsche Telekom and drives the employee experience in the digital age.

Reto Lämmler

CEO & Co-Founder, TestingTime

Test early and often is Reto's mantra for great user experience. He discovered his passion for UX when VP Product at Doodle.com in Zurich, Switzerland. He lovd making things radically simple. He wanted to improve the world as an interaction design freelancer with knowledge in the area of user centered design. He didn't last very long as a freelancer, because the idea of an international and digital marketplace for test users was born. He launched his startup TestingTime in 2015. As the CEO & Co-founder, he leads the vision and mission of the startup.

Hayley Camille Morgan

Head of User Research, WorldRemit

Hayley Camille Morgan is a Behavioural Scientist leading the research team at WorldRemit. With a background in the field of Psychology, her areas of expertise include cognitive science, behavioural design and data sciences. She focuses on humanising the digital experience through customer understanding across all business levels, feuling positive transformations with long lasting impact. Her passion for the craft stems from designing and building products within the digital space, and applying scientific rigor to the process.

Steve Wendel

Head of Behavioural Science, Morningstar

Dr. Wendel is a behavioral scientist who studies financial behavior and how digital products can help individuals manage their money more effectively. He serves as Head of Behavioral Science at Morningstar, where he leads a team of behavioral scientists and practitioners to conduct original research on saving and investment behavior. Stephen has authored three books on applied behavioral science (Designing for Behavior Change, Improving Employee Benefits, and Spiritual Design) and he founded the non-profit Action Design Network: educating the public on how to apply behavioral research to product development with monthly events in twelve cities. He has two wonderful kids, who don’t care about behavioral science at all.

Privacy Preference Center

Necessary

Website cookies and beacons:

We use cookies or similar automatic data collection technologies as individuals interact with our Applications to collect certain information about their equipment, browsing actions and patterns, including:

• Details of your visits to our Applications, such as the date and time you access our Applications, length of time you spend on our Applications, websites you visited before or after our Applications, the resources and content that you access and use on the Applications.

• Information about your computer and internet connection, such as your IP Address, computer type, screen resolution, language, Internet browser type and version.

The information generated by the cookies about your use of our website, including your IP address, will be anonymized by use of the appropriate settings (“_anonymiselp()” function or equivalent) and transmitted to Google servers in the United States. For more information on how IP anonymization works please see:
https://support.google.com/analytics/answer/2763052
At any time, you have the right to raise an objection to the processing of your data for the purpose of such advertising. For this purpose, we will provide you at the head of this website with the opt out options of the respective services. Alternatively, you can prevent the setting of cookies in your browser settings:

Edge: https://answers.microsoft.com/en-us/insider/forum/insider_internet-insider_spartan-insiderplat_pc/how-to-view-and-manage-cookies-in-microsoft-edge/67b3a495-554e-4f1d-995e-93d0ea6882a6

Google Chrome: https://support.google.com/chrome/answer/95647

Internet Explorer: https://support.microsoft.com/en-us/help/278835/how-to-delete-cookie-files-in-internet-explorer

Mozilla Firefox: https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences

Safari: https://support.apple.com/en-us/HT201265

You may also prevent or stop the installation and storage of cookies by you browser settings by downloading and installing the free Opt-out Browser Add-on available at https://tools.google.com/dlpage/gaoptout?hl=en. However, if you select this setting you may be unable to access certain parts of our site. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you log on to our site.

For more information about cookies and how to disable them, see www.allaboutcookies.org.

Browser Cookies, Session Cookies, Persistent Cookies, Web Beacons, Social Media Buttons

Advertising

Google AdWords

In order to increase awareness of our services, we use Google AdWords adverts and use conversion tracking and the Google Tag Manager within the framework of this, for the purpose of personalised online advertising which is tailored to interests and location. The option of anonymising the IP address is by an internal setting in Google Tag Manager, which cannot be viewed in the source of this website.

The adverts are incorporated into websites of the Google advertising network in accordance with search queries. We have the option of combining our adverts with certain search terms. With the assistance of the cookie, we can display adverts based on the previous visits of a user to our website. When a user clicks on an advert, a cookie is set on the computer of the user by Google. Further information concerning the cookie technology which is used can also be found in the notices of Google relating to the website statistics and in the Google Privacy Policy. With the assistance of this technology, Google and we as the customer are informed that a user has clicked on an advert and was redirected to our websites. The information which is obtained during this process is only used for a statistical evaluation in order to optimise adverts. We do not receive any information which could personally identify users. The statistics provided to us by Google contain the total number of users who have clicked on one of our adverts and, if applicable, whether these were redirected to a page of our website which contains a conversion tag. On the basis of these statistics, we can find out which search terms led to the most clicks on our advert and which adverts lead to the user getting in touch via the contact form.

Should you not wish this to take place, you can prevent the saving of the cookie which is necessary for this technology, for example via your browser settings. In such a case, your visit is not recorded under the user statistics. You also have the option of selecting the types of Google adverts and de-activating interest-based adverts on Google via the advertising settings.

Alternatively, you can de-activate the use of cookies by third party providers by accessing the de-activation assistant of the network advertising initiative.

Facebook Remarketing & Custom Audiences

Using the previously mentioned web beacons (FB Pixel), we tailor advertisements to you on the Facebook platform using the cookie data obtained from the use of our Service.

Custom Audience Pixel, a service of Facebook Inc., (1601 S. California Ave, Palo Alto, CA 94304, USA), is a small piece of Java script code which we have integrated into all of our websites. This piece of code provides a number of functions for the sending of application specific events and user defined data to Facebook. We use Custom Audience pixels in order to record information concerning the way in which visitors use our website. This pixel records and provides Facebook with information concerning the browser setting of the user, a hashed version of the Facebook ID and the URL which is being visited. Each Facebook user thus possesses a clear and device-independent Facebook ID, whereby it is possible to address the user via more than one device on the social network Facebook and to recognise him or her, so that we can target our visitors again for advertising purposes by means of Facebook adverts. After 90 days, the user information is deleted until the visitor accesses our website again. Therefore, no personal information is disclosed to Tech Circus in relation to the individual website visitors and we can only solicit website customer target groups once the target customer group has reached a critical mass in terms of numbers. Further information concerning Facebook and its private sphere settings above and beyond the details set out can be found in the Data Policy and the Terms of Service of Facebook Inc.

You can learn more about interest-based advertising from Facebook by visiting this page:�

https://www.facebook.com/help/164968693837950
To opt-out from Facebook’s interest-based ads follow these instructions from Facebook:�

https://www.facebook.com/help/568137493302217
Facebook adheres to the Self-Regulatory Principles for Online Behavioral Advertising established by the Digital Advertising Alliance. You can also opt-out from Facebook and other participating companies through the Digital Advertising Alliance in the USA�

http://www.aboutads.info/choices/, the Digital Advertising Alliance of Canada in Canada�

http://youradchoices.ca/ or the European Interactive Digital Advertising Alliance in Europe�

http://www.youronlinechoices.eu/, or opt-out using your mobile device settings.

For more information on the privacy practices of Facebook, please visit Facebook’s Data Policy:�
https://www.facebook.com/privacy/explanation

We also use Twitter ads for re-targeting in the same format as Facebook. Please visit: https://twitter.com/privacy?lang=en

Should you not wish to receive user-based advertising from Google, you can de-activate the display of adverts with the assistance of the advertising settings of Google. For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page:� http://www.google.com/intl/en/policies/privacy/

Google Adwords, Google Remarketing, Facebook Custom Audiences, Facebook re-marketing, Twitter re-marketing
Custom Audiences, Re-marketing pixel
Google Ads, Google Re-marketing

Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the ‘cookie’ data collected to track and monitor the use of our Service. This data is shared with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network. On behalf of us, Google will use the information generated by the cookies for the purpose of evaluating the use of our website, compiling reports on website activity providing us with these reports for analytical purposes.
Google may transfer this information to third parties in case of a statutory obligation or if a third party processes data on behalf of Google. Under no circumstances, Google will combine or associate your IP address with other data stored at Google.

To inform, optimise and serve ads based on past visits to our website. it has implemented and uses display advertising, and we utilize Google Analytics to implement a specific feature called remarketing. Remarketing is a feature of Google’s AdWords that allows us to optimize the delivery of ad content specifically targeted to a visitor’s interests based upon previous interactions with our website. For more information about remarketing lists please visit: https://support.google.com/analytics/answer/2611268

Should you not wish to receive user-based advertising from Google, you can de-activate the display of adverts with the assistance of the advertising settings of Google. For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page:� http://www.google.com/intl/en/policies/privacy/

Google Analytics
Google Analytics

Other

As part of the registration process for our email marketing campaigns, we collect personal information. We use that information for a couple of reasons: to tell you about stuff you’ve asked us to tell you about; to contact you if we need to obtain or provide additional information; to check our records are right and to check every now and then that you’re happy and satisfied. We don't rent or trade email lists with other organisations and businesses.

We use a third-party provider, MailChimp, to deliver our mail campaigns. We gather statistics around email opening and clicks using industry standard technologies to help us monitor and improve our e-newsletter. For more information, please see MailChimp’s privacy notice.

We collect your email address when:

• you purchase a ticket (and opt-in with our ticket Service Provider ‘Eventbrite’)
• you subscribe to our mailing list

If at any time you would like to unsubscribe from receiving future emails, you can:

• Follow the instructions at the bottom of each email.
• Email luke@techcircus.co.uk.

and we will promptly remove you from ALL correspondence requested.

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